VALUE CO-CREATION AND OPPORTUNITIES IN HEALTH CARE AND WELLBEING: THE CASE OF THE GREEN PRESCRIPTION

The Green Prescription (GRx) is a health and wellbeing service that aims to manage the in-creasing obesity rates in the New Zealand population by providing free advice and support to at-risk patients. We evaluate the GRx service ecosystem using a qualitative approach and apply-ing a value co-creation framework. The resulting mapping allows us to identify new value co-creation opportunities and implications for practitioners. The research contributes a mapping of customer, supplier and encounter processes to a healthcare ecosystem and identifies existing and new value co-creation opportunities within the GRx ecosystem. We suggest that the GRx provider design a technological solution that allows the actors within the ecosystem to collabo-rate and create value. We also suggest that the service supplier could facilitate value co-creation by considering patients’ extrinsic motivators. The service supplier could improve the health-related intervention delivery by the use of Web 2.0 facilities, and enhance resource-sharing relationship experiences by making transparent a larger range of resources. Our study shows how the healthcare service provider may benefit from understanding active customer involvement in the relationship experience. We suggest that innovative research approaches such as the one applied may be useful when studying active customers and co-creation practices

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Detailed Study of the Computer Science Degree at the Central University of Venezuela: Towards a New Curriculum Design

The Central University of Venezuela, as part of its efforts for adapting its academic offer to national and international needs, is conducting a project to review, evaluate and modify the Computer Science curriculum, in order to form the professional required by the country. In this paper we present the results of the first stage of the project: an assessment of the Computer Science curriculum based on the use of various data collection instruments used to determine the professor, student and graduates perception of the program as well as deficiencies and potential of our graduates, according to the companies and organizations that hire them. The results show that there exist a gap between the perception of our professors about the program and the opinion of the employers. We also present information about student performance during the last decade, which is an input to the next stage of the program redesign